Why Doesn’t My Marketing Work Anymore?

Your marketing doesn’t work because it is based on a linear model that approximates growth, when we can measure actual growth in real time.

The math used to measure media and marketing is obsolete.

Social and viral media have created a fractal world that is based on equations that measure growth in real time.

For at least the past 100 years, media has been measured by a straight Euclidean two dimensional plane expressed as GRPs = Reach X Frequency.

However, we know that growth follows a pattern that is seen in fractal geometry and in math such as the Fibonacci series .

 

Matthew Maginley

About Matthew Maginley

We provide help to business owners who desire to get to the next level with their business. Bringing over 20 years of corporate Fortune 500 ad agency experience and "street smarts" from working with entrepreneurs and local business owners.