Executive Summary

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The idea behind the Pareto Principle pre-dates the Renaissance.

It was determined that 80% of wealth is controlled by 20% of the people.

Today it is estimated that 1% of the people control 48% of the world’s resources.

The Pareto Principle is still at work.

We can show you how to put it to work for your business.

step1

Business Marketing System

The Business Marketing System has eight modules. The system is designed to increase profits without increasing spending on advertising. First we do a Marketing Audit. This is done via a scheduled phone call appointment  and then a follow up email to provide you with your Profit Quadrant Analysis. If you then decide that this something you can undertake, we will schedule an Opportunity Analysis to see which of the eight modules apply to your business to achieve the maximum results.  Learn more.


step2

Chamber of Commerce Marketing

Two modules of the Business Marketing System, Module 4 Strategic Marketing Alliances for More Sales, and Module 6 Community Relations and PR for More Sales bring businesses into contact with their local Chamber of Commerce and Regional Chambers of Commerce. We have created a Chamber of Commerce Marketing System designed to help Chambers help their membership by providing marketing services to member business owners. This program provides your business with the tools, and resources to grow your business. Here is an example of an Official Chamber of Commerce marketing portal created for the Chamber of Commerce in Hasbrouck Heights, N.J. Learn more.


step3

Become a Highly Paid Consultant

If you enjoy the challenge of working with business owners, community leadership such as churches, civic and social groups, Chambers of Commerce, school boards, and municipality leadership, then this business marketing system may be a way to enjoy income from a part-time job, a second career or a full-time business putting people to work.

What makes this marketing system different is that hidden marketing assets are used instead of spending more money on advertising. Learn more.

About Matthew S. Maginley

This marketing method is in use by the Fortune 1000. I’ve had the pleasure of working the the marketing directors, brand managers, and CEOs of some those companies.

This method holds that it is more profitable to increase spending of existing customers, and tho chase new customers. And that new customers are attracted to high value and unique sales propositions.

Many people know me, and know of me from my days at advertising agencies, and media companies where I used to buy and sell millions of dollars of media. I began consulting because saw the need for a bridge between the old school marketing principles and new media and technologies. I am committed to helping business owners who want to be helped, and who want to learn.

Here is my LinkedIn Profile so you can learn a little bit more about me.