How to Use Twitter for a Brand New Start Up

Make a bee-line for:

http://www.search.twitter.com

Monitor it using the RSS feed each individual search produces.

* Enter fragments of phrases that customers use most often to: complain about current providers/products, express need explicitly, express need indirectly, ask their network for help with, etc. etc.

* Scan those feeds a few times per day or set up a daily email so you can scan them—to keep it simple.

* Cherry pick opportunities to: Contact leads directly and close the sale, contact leads and nurture the sale, conduct market / competitive research, etc.

Hope this helps.

I highly recommend not doing what 98% of social marketing gurus tell you to do—and what most major brands do with it (broadcast and/or use it as they would email to conduct customer service).

Matthew Maginley

About Matthew Maginley

We provide help to business owners who desire to get to the next level with their business. Bringing over 20 years of corporate Fortune 500 ad agency experience and "street smarts" from working with entrepreneurs and local business owners.

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