Trends in News Consumption: 1991-2012
In Changing News Landscape, Even
Television is Vulnerable...but maybe not movies
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Online News Continues to Climb
Online and digital news consumption continues to increase, with more people getting news on cell phones, tablets or other mobile platforms. And perhaps the most dramatic change in news environment has been the rise of social networking sites, according to the biennial news consumption survey
Television is Hurting for Younger Viewers
Only about a third (34%) of those younger than 30 say they watched TV news yesterday; in 2006, nearly half of young people (49%) said they watched TV news the prior day. Among older age groups, the figures have not changed significantly over this period. The changing demographics of the TV news audience are particularly noticeable in the audiences for local and cable news.
<a href=”http://www.people-press.org/2012/09/27/slideshow-television-vulnerable-in-changing-news-landscape/pp_12-09-26_newsconsumption-slideshow-02/”><img width=”560″ height=”400″ src=”http://www.people-press.org/files/2012/09/PP_12.09.26_newsConsumption-slideshow-02.png” class=”attachment-large” alt=”Television is Hurting for Younger Viewers” title=”Television is Hurting for Younger Viewers” /></a>
Print Media Moves Audience Online
Substantial numbers of regular readers of leading newspapers now read them digitally. Currently, more New York Times readers say they read the paper mostly on a computer or mobile device than in print, and equal percentages of regular USA Today readers read in print and online.
Online News: More Mobile, More Social
Like other media, online news consumption has been undergoing major changes as well. Nearly one-in-five Americans (17%) say they got news yesterday on a mobile device yesterday, with the vast majority of these people (78%) getting news on their cell phone. The percentage of those getting news on social networking sites has doubled.
Twitter and the News
While news gathering is very common among Twitter users, the overall reach is limited because the audience remains relatively small. Nonetheless, among Twitter users, 83% said they ever see news on Twitter and 26% saw news there yesterday; both percentages are up considerably from two years ago.
Print on the Decline
While Americans enjoy reading as much as ever – 51% say they enjoy reading a lot, little changed over the past two decades – a declining proportion gets news or reads other material on paper on a typical day.