1. The goal of business is to get customers.
2. Sales chases. Marketing attracts.
3. Nobody like to be sold to. Everyone likes to buy.
Click this link to hear a recorded phone call and presentation based on a case study. You’ll hear a case study that illuminates 8 basic principles of marketing that follow these three business truths.
The major consumer brands have used them for the past 100 years. Brands I’ve spent half my life working on. Brands such as Campbells, Nabisco, American Express.
All brands that were entrusted to Ogilvy & Mather.
I worked there when David Ogilvy was there and many other great people who taught me everything I know.
“We sell or else.” – David Ogilvy
Learn these basics and stop wasting your money.
Contact me if you want help with getting started.
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