Business Continuity Planning

Are You Prepared for Disaster?
Are You Prepared for Disaster?

Today marks the beginning of a new direction for me as the President of Managed Media Services and Marketing. We will soon become Managed Business Services. As I hear the wail of sirens heading past my office on Kinderkamack Road in Westwood, N.J., I am reminded of the daily struggle of all who live on this planet, and how fortunate we are to live within borders that are for many safe and secure thanks to the efforts of he volunteer and first responder communities.

Having personally endured natural and manmade disasters impacting my own business continuity : Superstorm Sandy, many winter storms, floods, blackouts, cyber threats, and hacking. I began putting together my own business continuity plan with the the help of the SBDC in Bergen County.

Advising clients on the intricacies of modern marketing, it became obvious that unless digital media and marketing assets were protected, those assets were at risk. The bottom-line if the digital footprint was unprotected , the entire enterprise was as risk.

Here is a question: in the event of a data breach, or a suspected data breach, or a virus attack that may have compromised your enterprise emails ,and files. Who is the first person to call and why? Most people don’t answer this correctly so don’t worry about getting it wrong.

We’ll get to the answer in a second, but if you need to know you can scroll to the bottom of the page.

Within the past 3 years I’ve seen businesses experience all manner of natural and man-made disasters, and some businesses have recovered and others haven’t. The difference for a business that is prepared for events such as : having a server crash, a phone system go out, not having internet access, not being able to get to the business due to road work, or flooding – is the difference between being open and thriving and going out of business.

This month I will be amplifying and enhancing all of the aspects of  continuity of operations with a special emphasis on :

  • Business Continuity Planning
  • Disaster Recovery
  • Cyber Security

Listen I know the real problem with any kind of disaster recovery planning is that on a sunny day in August nobody is thinking about winter storms or hurricanes. However, by the end of this summer you should have your plans in place for the following year. The snowstorm that just hit (January 24, 2016), left some businesses standing and others did not do as well. The issue is that by implementing policy planning, and changing a few basic behaviors, the recovery process is less expensive and above all faster.

  • The number of detected cyber-attacks has skyrocketed in 2014 — up 48%.
  • In 2015 we saw 42.8 million cyber-attacks, which was~117,000 attacks daily.
  • The cost of major data security breaches in 2014 had a significant financial impact on business performance.
  • The number of organizations reporting a $20 million fallout after a cyber-attack nearly doubled from 2013.
  • Security filings revealed that Target shelled out more than$150 million since its data breach.
  • An average data security incident costs a company $720,000.
  • In 2013, 40%+ of small businesses report that they have been victims of a cyber-attack.





ANSWER: The first person to call in the event of a data breach or suspected data breach would be to your attorney. The attorney in turn will notify the IT manager. The reason for this is that there is some protection in an attorney client privileged conversation. When it comes to liability it all boils down to who knew what, when did they know it and what did they do about it. Of course I am not a lawyer and this is not legal advice and it should not be construed as such.

About Matthew Maginley

We provide help to business owners who desire to get to the next level with their business. Bringing over 20 years of corporate Fortune 500 ad agency experience and "street smarts" from working with entrepreneurs and local business owners.