In order to support your vision for your business or brand, accurate intelligence needs to be gathered and reviewed for new opportunities or to avoid experiencing headwinds. The marketing and advertising budgets are important line items as they contribute directly to sales. As such, they reflect the efficiency of the investments ability to deliver the right message to the right person at the right time. This is indicated by the return on ad spend.
Analysis and reporting on a regular basis assure that the strategy is on track and enables adjustments to changing market conditions such as platform changes to algorithms, audience trends, price changes and inflation