Developing Planning Costs and Budget

Research, objectives and strategies sound great but how much is this going to cost? The bottom-line is that funding an on-going marketing strategy is viewed as a strategic investment as well as an expense. A marketing and advertising plan and budget is necessary for predictable business growth.

There needs to be a predictable cost per acquisition of a new customer, average value per customer and their purchasing pattern.

Planning costs for media are based on historical and current market conditions, historical spending patterns that take into account seasonality and competitive spending. Vendor agreements, licensing contracts are negotiated to provide flexibility, and optimization of upside potential and downside risk.

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