Essential marketing for business owners

What is essential for business owners to know about marketing?

Marketing is a key aspect of running a successful business, as it helps to attract and retain customers. Here are a few essential marketing concepts that business owners should consider when it comes to marketing:

  1. Know your target audience: It’s important to understand who your customers are and what they need or want. This will help you tailor your marketing efforts to their specific needs and preferences.
  2. Define your value proposition: What makes your business unique? What value do you offer to your customers? A clear value proposition can help you stand out from the competition and attract the right customers.
  3. Choose the right marketing channels: Although there are many different marketing channels available, including social media, email, content marketing, and advertising, it’s important to choose the channels that will be most effective for reaching your target audience.
  4. Create a marketing plan: A marketing plan outlines the specific steps you will take to reach your marketing goals. Basically, it should include details on your target audience, value proposition, and chosen marketing channels, as well as a budget and timeline for implementing your marketing efforts.
  5. Measure and analyze results: It’s important to track the results of your marketing efforts so you can see what’s working and what’s not. This will help you make adjustments and continually improve your marketing strategy.


Marketing and advertising services are very well understood by the people who advise, consult and recommend them to businesses. Basically, we often underestimate what the business owner wants and needs to know about the marketing process.

It is important to not take anything for granted when working with a business on a marketing plan or any aspect of their business. It is advisable to do a complete website audit before beginning any work to get a baseline performance.

A helpful way to start work a business is to use one of the small business digital essential guides tailored to a business type (e.g. retail business, service business, or restaurant) to maximize visibility, and to reach more customers.