Reach more Voters with Email

Simple one-to-one communication with your neighbor influences irresistibly. Why? Because neighbors discuss what  they think, how they feel , and are eager to explore solutions to change what they believe needs to be changed.

In political campaigns, the fundamental effort begins with using  existing Voter Records, available from the local county Board of Elections, which, depending on the county, includes resident information such as:

name, address, phone number, party affiliation, and when they last voted.

What if you could access up to 800+ additional data points per voter including email addresses that are double-opt in verified which allow for greater engagement of targeted voters with specific messages ?

How powerful would your outreach be? How much easier would it be to raise funds ? Win the primary?

When competitive campaigns are aggregating intelligence on your campaign they will only find the broad message expenditures and will never realize that on a daily, unlimited basis, all through the campaign you have been communicating directly with the party base,  center, left and right – as well as independents, with targeted policy talking points.

You will grow your organization, increase its political impact and “get-out-the vote” (GOTV) faster with a lower cost.

This is vital for candidates running in primary elections with precious time and money to get the job done.

The outcome of engaging targeted likely voters in their neighborhoods by merely using the door to door approach and conventional voter records, resulted in Democrats winning Minnesota and Ohio in the 2008 election through the recruitment of  10 additional Democratic voters per precinct.

In the 2010 election cycle, with many seats up for grabs across many states, this unique  political tool offered only by Steel Media is the winning edge.

Request a state by state listing of  the number of voters you can access through the form below exclusively through Steel Media.

All information will be held in the strictest of confidence, and your privacy is 100% assured.

Full Name:
Phone :
Street Address:
Zip Code:

Here is some stuff that nobody tells you about how to make email marketing really successful.

I’m assuming that you already know that Obama raised millions of dollars using email, and continues to do so.  I’m also assuming that you are aware that emails from Nancy Pelosi, Harry Reid , Madeline Albright, have all gone out telling voters to apply pressure to their Congresional leaders to pass the Health Care reform bill and to send money in to the DNC for the upcoming midterm election cycle.

Trust me email marketing works – but you have to know these four things to use it  effectively – otherwise you might as well be whistling Dixie.

Stuff Nobody tells you about Email marketing and How it Really Works
by Matthew Maginley , Media Consultant
Its not about the size of the list that will raise funds or even win an election . Sure it would be great to have the email of every voter in your state – assuming every voter in your statae HAS email – but even if you had the emails of  just a percentatge of the voters that actully show up to vote – well, that would make a differnce , wouldn’t it?
It is the activity that goes on with the list that makes a difference .
These are the 4 factors that you must optimize in order to have effective email campaigns:
You’ve used Twitter, FaceBook , even bought a list, and now you are ready to send your message. But depending on the reputation of the ISP sending out the email, you may only have 40% of the email actually arrive at the recipients mail box, or winds up getting filtered out.
Out of the 40% of the list that actually arrived, you have to consider what percentage of the mail gets opened. This has everything to do with the subject header, and one other hidden factor that most email marketers overlook ( I’ll get to that in my next post. ) But for now – know there is a way to optimize this.
Everybody knows about click through rate and again, most marketers try to get the reader to take an action to click through to their offer. There is a way to optimize this as well because this all relates to your body copy. Get this wrong and you might as well not have bothered with sending out the email in the first place.
Last but not least is the conversion rate of the page you are sending traffic to.  Naturally you can increase the conversion by tweaking the page and again this is where the rubber meets the road.
I will be covering this topic in more detail in the days  ahead, so stay tuned. Also stay tuned for a private one on one interview that I will be conducting with one of  the leading political email marketing companies.
If you would like to be invited – fill in the form on the home page. Space is limited so do this now- before the opposition finds out about it.

About Matthew Maginley

We provide help to business owners who desire to get to the next level with their business. Bringing over 20 years of corporate Fortune 500 ad agency experience and "street smarts" from working with entrepreneurs and local business owners.

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