The issue is whether or not one is using online media as a direct response medium or a general advertising medium. The objectives and strategies are different – and there is a tendency to try to put general advertising content into a world of direct response.
About Matthew Maginley
We provide help to business owners who desire to get to the next level with their business. Bringing over 20 years of corporate Fortune 500 ad agency experience and "street smarts" from working with entrepreneurs and local business owners.