Message to the Business Owner
The only way to accomplish this is to create marketing objectives to support business objectives. The media objectives and strategies are the only thing that gets adjusted once the business and marketing objectives are set.
Agencies and media companies provide services that support a business model of selling and reporting media metrics. All metrics need to tie back to leads and conversions. The challenge is the myriad configurations of touch points and the order of in which they happen is as unique as every individual.
On the one hand all communications is optimally personalized, and on the other it needs to be part of a system scaling across hundreds if not millions of end users, customers and clients.
What we do at Managed Media Services and Marketing is research the audience that purchases your product or service, and create the message for the medium that they use that matches their buying strategy. Before we even get to that point we discuss the business goals and put the marketing goals in alignment with the business goals. Once we have the marketing goals we can set up the media objectives and strategies.
What our clients say
Matt is the consummate marketing professional- he has a broad understanding of all media, is a creative problem solver, understands the consumer/marketer dynamic and is able to implement solutions to seemingly unsolvable problems, while staying within budget. I wish all my clients were as open to innovation as Matt!
George B.Managing Partner, Media Service Company
Matt displayed the courage and intelligence to prevail in a very competitive market – he is not only a hard worker but a gifted salesman.
Rob A.Vice President, New Business Development
Matt was the most organized and hard working executive at AdOutlet. In a very difficult, start-up environment, Matt was able to stay positive and continue to move the business forward.
Brian Q.Senior Vice President, Ad Sales
I credit Matt with much of what I learned about Media early in my career. He’s extremely motivated, insightful and creative. It was a great experience working with him at TSR, and I would jump at a chance to do so again in the future.